Lush Nature, European Charm, and Unforgettable Experiences
TOP 3
Brazil’s Most Desired Destination
+ 1BI
BILLING
CREDIT CARD
+ 8MM
OF TOURISTS PER YEAR
A place where lush nature meets refined sophistication, and every detail is designed to delight. The city brings together award-winning gastronomy — worthy of the world’s finest international destinations — alongside theme parks, events, and shows celebrated for their excellence and their ability to surprise.
// Brazil’s Most Desired Destination — TripAdvisor
// Brazil’s Best Winter Destination — TripAdvisor
// Top 3 Most Visited Destinations in Brazil — Viagem & Turismo Magazine
// Over 370 tourism and business events per year
// More than 175 restaurants
HOT SPOTS JUST A FEW MINUTES FROM YOU
Catherine Restaurante
A TOURISM HUB IN SERRA GAÚCHA.
With 8 million visitors in 2023, Gramado reached a historic record and reaffirmed its position as a leading tourism destination. Home to just 40,000 residents and located approximately two hours from Porto Alegre, the city is a must-visit destination during the winter season and for Natal Luz — Brazil’s largest and most celebrated Christmas event.
The arrival of W Gramado Hotel & Residences cements the city as a true tourism hub in the Serra Gaúcha region. Close to the Vale dos Vinhedos, the dramatic canyons of Aparados da Serra, and a range of distinctive wine, gastronomy, and ecotourism experiences, Gramado also captivates with its refined cuisine, dynamic events calendar, and more than 60 theme parks.
AROUND THE CORNER!
Rua Coberta is one of Gramado’s most iconic landmarks — a vibrant stage for events, surrounded by cafés, bistros, chocolate boutiques, and artisan shops.
With a distinctly European feel, parks and attractions that enchant in every season, Gramado delivers unique experiences — and countless reasons to return, again and again.
OCCUPANCY ABOVE 70% YEAR-ROUND.
The city features a robust hotel inventory that maintains an impressive average occupancy rate above 70% year-round. This figure continues to grow each year, further solidifying Gramado as one of Brazil’s premier destinations.
