THE UNIQUE VERSION OF LUXURY HAS AR RIVED.
In the best location, the development is set amid stunning vegetation on one of the highest plots of land in Gramado, less than a 10-minute walk from the bustle of the city center.
Images are conceptual and subject to change as required to comply with Marriott International and W brand standards.
THE BEST OF BOTH WORLDS.
One of the main hallmarks of W Hotels around the world is telling the story of the destination they are located in through design, fashion, music, and lifestyle.
This makes the experience at each property unique.Within the concept of exclusivity, it will be the first 24-hour establishment in Gramado, with bars and a gym open 24 hours a day, 7 days a week. It will certainly be the new gastronomic and entertainment meeting point in Gramado.
Preserving the essence of the destination where it will be built, always valuing music, fashion, and lifestyle, the pillars of the brand.
Within the concept of exclusivity, it will be the first 24-hour establishment in Gramado, with bars and a gym open 24 hours a day, 7 days a week. It will certainly be the new gastronomic and entertainment meeting point in Gramado.
DESIGN, FASHION, MUSIC, AND WELLNESS. THE UNIQUENESS AND LUXURY OF THE W BRAND.
W Hotels was born in 1998 from the encounter between the frenetic life and effervescent culture of New York City. An entirely new concept, designed for open-minded and hyperconnected people who see life through a lens of infinite possibilities. You are at the center of this whole experience, with an exclusive program that combines design, fashion, music, and wellness.
These are unique experiences that recharge your energy so you feel good, inside and out, and enjoy more, even later.
WHEN THE BEST HOTEL MEETS THE BEST DESTINATION IN THE BEST LOCATION.
Located at the top of the destination’s Roof Garden, a refuge and a true oasis suspended about 60 meters above the city’s main avenue, Borges de Medeiros, and just a few steps from the Orchid Park.
On one side, you will see the W Hotel and, on the other, the equally exclusive W Residences Gramado, with 4 towers and 100 units currently on sale. The development will tell many other stories about Gramado that you can be a part of!
YOU ARE IN THE PARK, BUT WITH THE CITY AT YOUR FEET
Living at W Gramado Residences is like living in an oasis. While the hustle and bustle is just a 10-minute walk away, the property is located at the highest point in the city, surrounded by stunning natural vegetation.
Gramado
Parque das Orquídeas
Gatzz
Parque dos Pinheiros
Laje de Pedra
Aeroporto de Canela
Canela
- Gramado
- Parque das Orquídeas
- Gatzz
- Parque dos Pinheir
- Laje de Pedra
- Aeroporto de Canela
- Canela
1h 30 min.
São Paulo / Porto Alegre
1h 30 min.
Porto Alegre / Gramado
45 min.
Congonhas / Canela
10 min.
W Gramado / Rua Principal
Images are conceptual and subject to change as required to comply with Marriott International and W brand standards.
THE BEST OF DOWNTOWN GRAMADO AS YOUR NEIGHBOR
08. COVERED STREET
09. FESTIVAL PALACE
11. EL FOGO RESTAURANT
12. CARA DE MAL PIZZERIA
13. Malbec Restaurant
Rua Coberta
Palácio dos Festivais
Hard Rock Café
Restaurante El Fuego
Pizzaria Cara de Mal
Restaurante Malbec
W Gramado – Hotel & Residences will be the first W Escapes (Resort) operation in South America and will offer the best of both worlds. A true mountain-top retreat in a preserved and peaceful setting with the best of the city at your feet.
To be authorized by the brand, a W Hotel & Residences project must have the facilities and sophistication of W with the DNA of the destination where it will be built, always valuing music, design, gastronomy, fashion, and lifestyle, which are the pillars of the brand.
Following the concept of highlighting the nature of its surroundings, W Gramado presents the O Pinhão Restaurant. An element of haute cuisine
found in the seed of the araucaria flower, the pine cone. Completing the gastronomic experience at W Gramado, the hotel will have a Wine Bar, a Living Bar with several lounges indoors and outdoors (with fire pits), and a Destination Bar with a stage for pocket shows.
Completing the gastronomic experience at W Gramado, the hotel will have a Wine Bar, a Living Bar with several lounges indoors and outdoors (with fire pits), and a Destination Bar with a stage for pocket shows.
It will be Gramado’s first 24/7 operation, where its bars and gym will be open 24 hours a day, 7 days a week, so it is sure to become Gramado’s new hub for food and entertainment.
Images are conceptual and subject to change as required to comply with Marriott International and W brand standards.
ADDING BUILDING FOR THE CITY
As a gift to the city of Gramado and in return for the development, W Gramado invited none other than Instituto E to design and implement the trails at Parque das Orquídeas. In this sense, equipment for contemplation and well-being will be built, such as: decks and suspended trails, spaces for yoga and meditation, paths through native forest, and other surprises that will make this park your space to recharge your batteries alongside nature.
Founded and chaired by Oskar Metsavaht, UNESCO Goodwill Ambassador for Culture of Peace, Sustainability, and the Decade of Oceans, Instituto-E is a Civil Society Organization of Public Interest (Oscip) that has been developing original concepts and practices to promote more sustainable human development for over 30 years.
Through its own methodology – Sustainable Design Thinking – Instituto-E connects sustainability, design, and strategy to promote a genuine change in mindset in social, environmental, and governance aspects. In addition, it uses creative communication as an essential tool to transform, engage, and give voice to socio-environmental causes.
Instituto-E develops and implements projects and initiatives inspired by the 6Es – earth, environment, energy, education, empowerment, and economics – in Brazil and abroad, in partnership with institutions such as UNESCO, the Italian Ministry of the Environment, the British Chamber of Commerce in Italy (BCCI), the UN Ethical Fashion Initiative, WWF, Osklen, Greenpeople, among others.
Through public-private partnerships, Instituto-E has also contributed to the conservation and revitalization of public environmental areas in Brazil. Garota de Ipanema Park, an Environmental Protection Area (APA) located in the Arpoador neighborhood (RJ), was adopted for more than three years by the Institute, through a partnership with the City of Rio de Janeiro and Ipanema-RJ. The initiative enabled the revitalization and maintenance of the Park, as well as the creation of a rich program of cultural, socio-environmental, and sports activities aimed at improving the quality of life in the city of Rio de Janeiro.
Also in Rio, through a partnership with the City of Rio de Janeiro, Instituto-E has been the adopter of the sand dunes since 2009, contributing to the recovery of the Brazilian coast. The initiative aims to conserve the natural vegetation of Rio’s beaches through the replanting and preservation of sand dunes with native species and the development of environmental education activities. The first beaches where this project was implemented were Ipanema and Leblon, in Rio de Janeiro. Since 2009, these beaches have 27 beds with original vegetation, which not only preserve the original sandbank vegetation, but also contribute to the recovery of the local ecosystem and mitigate the ambient temperature.
In Florianópolis (SC), Instituto-E entered into a partnership with the Federal University of Santa Catarina to conduct research and diagnostics for the implementation of the Olandi-Jurerê Private Natural Heritage Reserve (RPPN), with the support of Habitasul, the company that owns this tract of land. The results provided the basis for the future development of various activities, such as ecotourism, scientific research, monitoring, recovery, and environmental education, in addition to the comprehensive preservation of existing ecosystems.