{"id":18684,"date":"2025-06-02T21:25:21","date_gmt":"2025-06-03T00:25:21","guid":{"rendered":"https:\/\/wresidencesgramado.com.br\/project\/"},"modified":"2026-06-25T16:25:56","modified_gmt":"2026-06-25T19:25:56","slug":"project","status":"publish","type":"page","link":"https:\/\/wresidencesgramado.com.br\/en\/project\/","title":{"rendered":"Project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18684\" class=\"elementor elementor-18684 elementor-16804\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec8c221 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"ec8c221\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc0e71f\" data-id=\"fc0e71f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edf3bdf e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"edf3bdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b9f4995 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b9f4995\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9aad879 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9aad879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-wrapper\" ><div class=\"elementor-heading-wrapper-inner\"><h1 class=\"elementor-heading-title elementor-size-default\">AN EPIC AND UNPARALLELED PROJECT<\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52047ae elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"52047ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p>At the highest point of Gramado, a project is born that redefines contemporary luxury with deep roots in the history and landscape of the region. W Residences Gramado is the union of four pillars: sensory architecture, regenerative landscaping, international wellness, and cultural authenticity. <\/p><p>All of this is guided by a team of experts who have translated the essence of the W brand to one of Brazil&#8217;s most desirable destinations.<\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52dbe53 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"52dbe53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9dfa4b2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"9dfa4b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f17729b elementor-widget elementor-widget-text-editor\" data-id=\"f17729b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">Images are conceptual and subject to change as required to comply with Marriott International and W brand standards.<\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50af5a2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"50af5a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5c4e4 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"4f5c4e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-wrapper\" ><div class=\"elementor-heading-wrapper-inner\"><h3 class=\"elementor-heading-title elementor-size-default\">ARCHITECTURE THAT EMBRACES THE LANDSCAPE, OFFERING CONTEMPLATION AND SENSORY EXPERIENCES, BY GUI MATTOS.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00af1e3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"00af1e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">The meeting between W Gramado and the S\u00e3o Paulo-based firm Gui Mattos sought to promote a unique experience and synergy, combining the reinterpretation of local architecture with a reference to the affective memory of the culture, customs, and cuisine of Rio Grande do Sul in a simple yet sophisticated manner.<\/p><p class=\"p1\">Seeking a direct connection with the preserved native forest, the project proposes spaces that embrace the landscape, offering moments of contemplation and calm, while at the same time turning inward through intimate environments, reinforced by the architecture and the search for cozy and sensory materials.<\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-004d0d9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"004d0d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-96517bf e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"96517bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-30f8d74 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"30f8d74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e30953 elementor-widget elementor-widget-video\" data-id=\"3e30953\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/wresidencesgramado.com.br\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/gui-scaled.jpg&quot;,&quot;id&quot;:18591,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/06\/gui_mattos.mp4\" controls=\"\" preload=\"auto\" controlsList=\"nodownload\" poster=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/06\/gui-scaled.jpg\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/06\/gui-scaled.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-568ed2b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"568ed2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aaae62 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7aaae62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p>\u201cWe brought references\u2014through materiality, atmosphere\u2014of everything that existed in Gramado in the past. We have crystals, environments that resemble ancient caves. We have vegetation, references to waterfalls. All of this is embedded in the context that W has brought us as its essence: having a clear purpose to establish and strengthen our presence in Gramado.\u201d<br\/>\u2013 Gui Mattos<\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff28c27 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"ff28c27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-297a4a4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"297a4a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a62dc8d elementor-widget elementor-widget-image\" data-id=\"a62dc8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/04\/CasaCentenaria3.jpg\" class=\"attachment-full size-full wp-image-18521\" alt=\"\" srcset=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/04\/CasaCentenaria3.jpg 1920w, https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/04\/CasaCentenaria3-300x169.jpg 300w, https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/04\/CasaCentenaria3-768x432.jpg 768w, https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/04\/CasaCentenaria3-1536x864.jpg 1536w, https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/04\/CasaCentenaria3-700x394.jpg 700w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f668d elementor-widget elementor-widget-text-editor\" data-id=\"b7f668d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p>Photo of the Centenary Settler&#8217;s House<\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3161327 elementor-widget elementor-widget-spacer\" data-id=\"3161327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-spacer\">\n            <div class=\"elementor-spacer-inner\"><\/div>\n        <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf5d9a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5cf5d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-wrapper\" ><div class=\"elementor-heading-wrapper-inner\"><h3 class=\"elementor-heading-title elementor-size-default\">THE ENCOUNTER BETWEEN THE SENSORY AND THE CONTEMPORARY<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7649310 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7649310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">A project that would bring a reinterpretation of the traditional architecture of the first Italian settlers who inhabited Gramado, mixed with the modernity that the W brand demands.<\/p><p class=\"p1\">This was the briefing and challenge for architect Gui Mattos. Undoubtedly a challenging mission, but one worthy of a disruptive firm like Gui Mattos. <\/p><p class=\"p1\">Above is a photo of the century-old house of the Italian settler through the lens of Messi Schneider.<\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aaee28 elementor-widget elementor-widget-spacer\" data-id=\"6aaee28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-spacer\">\n            <div class=\"elementor-spacer-inner\"><\/div>\n        <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a2aebd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7a2aebd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7255f0 elementor-widget elementor-widget-image\" data-id=\"d7255f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/09\/58-KaraJose-W-Gramado-Perspectivas-Fachada-Residencial-04-R05A.jpg\" class=\"attachment-full size-full wp-image-18300\" alt=\"\" srcset=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/09\/58-KaraJose-W-Gramado-Perspectivas-Fachada-Residencial-04-R05A.jpg 1920w, https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/09\/58-KaraJose-W-Gramado-Perspectivas-Fachada-Residencial-04-R05A-300x169.jpg 300w, https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/09\/58-KaraJose-W-Gramado-Perspectivas-Fachada-Residencial-04-R05A-768x432.jpg 768w, https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/09\/58-KaraJose-W-Gramado-Perspectivas-Fachada-Residencial-04-R05A-1536x864.jpg 1536w, https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/09\/58-KaraJose-W-Gramado-Perspectivas-Fachada-Residencial-04-R05A-700x394.jpg 700w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7afdf6 elementor-widget elementor-widget-text-editor\" data-id=\"e7afdf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p>Images are conceptual and subject to change as required to comply with Marriott International and W brand standards. <\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2deae48 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"2deae48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20c29d3 elementor-widget elementor-widget-image\" data-id=\"20c29d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/09\/06-KaraJose-W-Gramado-Perspectivas-Fachada-Hotel-01-R06A.jpg\" class=\"attachment-full size-full wp-image-18671\" alt=\"\" srcset=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/09\/06-KaraJose-W-Gramado-Perspectivas-Fachada-Hotel-01-R06A.jpg 1920w, https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/09\/06-KaraJose-W-Gramado-Perspectivas-Fachada-Hotel-01-R06A-300x169.jpg 300w, https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/09\/06-KaraJose-W-Gramado-Perspectivas-Fachada-Hotel-01-R06A-768x432.jpg 768w, https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/09\/06-KaraJose-W-Gramado-Perspectivas-Fachada-Hotel-01-R06A-1536x864.jpg 1536w, https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/09\/06-KaraJose-W-Gramado-Perspectivas-Fachada-Hotel-01-R06A-700x394.jpg 700w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d952c56 elementor-widget elementor-widget-text-editor\" data-id=\"d952c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">Images are conceptual and subject to change as required to comply with Marriott International and W brand standards.<\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-672316d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"672316d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de016a4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"de016a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d674511 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d674511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-wrapper\" ><div class=\"elementor-heading-wrapper-inner\"><h3 class=\"elementor-heading-title elementor-size-default\">TRADITIONAL FORMS MEET CONTEMPORARY LINES, PLACING YOU AT THE CENTER OF THIS ENTIRE EXPERIENCE.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26f0210 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"26f0210\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f521099 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f521099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">A project that would bring a reinterpretation of the traditional architecture of the first Italian settlers who inhabited Gramado, mixed with the modernity that the W brand demands.<\/p><p class=\"p1\">This was the briefing and challenge for architect Gui Mattos. Undoubtedly a challenging mission, but one worthy of a disruptive firm like Gui Mattos. <\/p><p class=\"p1\">Above is a photo of the century-old house of the Italian settler through the lens of Messi Schneider.<\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70334ff elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"70334ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e71d9d8\" data-id=\"e71d9d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4508e69 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"4508e69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-258ad56 elementor-widget elementor-widget-text-editor\" data-id=\"258ad56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p>In-house Hotel. Images are conceptual and subject to change as required to comply with Marriott International and W brand standards. <\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bff838 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"3bff838\" data-element_type=\"container\" data-e-type=\"container\" id=\"tania\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8109acc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8109acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-wrapper\" ><div class=\"elementor-heading-wrapper-inner\"><h4 class=\"elementor-heading-title elementor-size-default\">T\u00e2nia Ginjas brings the latest trends from the world's best hotels exclusively to the Wellness Club at W Gramado<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96bbd05 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"96bbd05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">The WELLNESS CLUB will have a wet area with a panoramic indoor pool, a bar for enjoying exclusive cocktails, and a <em>Vitality Pool <\/em>Five Senses with a personalized aquatic massage circuit capable of refreshing and relaxing you in a perfect self-care circuit where you can experience different jet sequences and contrasting temperatures that relieve tension and recharge your energy. Different circuits have been designed to explore the unprecedented <em>high-tech features<\/em> and experience new sensations in line with personal preferences. The wet area features three saunas with different temperatures and controlled steam, one of which has a Himalayan salt stone wall, another with an exclusive design that features vertical jets to massage and maintain temperature contrast at the same time, and the third, a Finnish sauna, a true international standard Thermal Suite.  <\/p><p>This true wellness complex features a state-of-the-art Fitness Centerintegrated wi th a Mind &#038; Body Studio offering year-round programming to energize body and mind, with 24\/7 access. Connected to the development&#8217;s bars, which will be open 24 hours a day, 365 days a year, the Spa will offer an exciting international menu of services through the global brand AWAY SPA by W, which offers tailor-made treatments that enhance DETOX, RESET, and REFRESH combined with treatments that express the local terroir, ranging from feel-good, short, and intense treatments to the most revitalizing ones. Here, comfort, lighting, and design are prioritized so that each treatment can be personalized to individual expectations. A boutique salon completes the beauty area, combining the best of beauty with the pleasure of feeling good.   <\/p><p>A space has been reserved for children that is pure fun, stimulates creativity, and promotes well-being with <em>recreational pools, a forest rain corridor, and a foam bath program.<\/em><\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0441f62 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0441f62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9a2a321 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9a2a321\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c1d87 elementor-widget elementor-widget-video\" data-id=\"a1c1d87\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/wresidencesgramado.com.br\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/tania-1-scaled.jpg&quot;,&quot;id&quot;:18593,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/06\/tania_ginjas-1.mp4\" controls=\"\" preload=\"auto\" controlsList=\"nodownload\" poster=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/06\/tania-1-scaled.jpg\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/06\/tania-1-scaled.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e04ae2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2e04ae2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60b381d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"60b381d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p>I believe that W Gramado Hotel &#038; Residences has everything it takes to become a true legend\u2014a legendary project, in practice, due to its ability to bring together icons in the same property, with an international alignment. For many years, the real estate market in Brazil has not seen a project that addresses wellness so comprehensively, from all perspectives.<br\/>\u2013 T\u00e2nia Ginjas<\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-230230f elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"230230f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9e8137\" data-id=\"b9e8137\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-33a588e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"33a588e\" data-element_type=\"container\" data-e-type=\"container\" id=\"ricardo\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4639c6a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4639c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-wrapper\" ><div class=\"elementor-heading-wrapper-inner\"><h4 class=\"elementor-heading-title elementor-size-default\">INTEGRATING VEGETATION AND NATIVE FOREST PRESERVATION<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e3c61 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"79e3c61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p>A botanist and landscape architect, he holds a master&#8217;s degree in Botany from the University of S\u00e3o Paulo and is director of Cardim Arquitetura Paisag\u00edstica. In 2021, he received the Muriqui, one of the country&#8217;s leading environmental awards, granted by RBMA-UNESCO. He also received the Anchieta Medal and the Diploma of Gratitude from the City of S\u00e3o Paulo from the City Council for the discovery of surviving Cerrado areas in the urban network. He was a columnist for seven years at R\u00e1dio Estad\u00e3o and from 2013 to 2014 at Rede Globo. He was curator of the long-term exhibitions at the Museu da Casa Brasileira (Brazilian House Museum) \u201cA Casa e a Cidade\u201d (The House and the City) and \u201cRemanescentes da Mata Atl\u00e2ntica &#038; Acervo MCB\u201d (Remnants of the Atlantic Forest &#038; MCB Collection).    <\/p><p>These are some of the credentials of excellence of landscape architect Ricardo Cardim, who was chosen for the project due to his know-how of natural landscaping, which integrates buildings with native vegetation. <\/p><p>The project will include the removal of exotic and invasive species (pine and eucalyptus) for the planting of native vegetation of the region, such as araucarias, preserving the existing massifs so that W Gramado is integrated with the native vegetation, with its xaxins and araucarias, like its neighbor, Parque das Orqu\u00eddeas.<\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a1c7e6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0a1c7e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-42f5fe6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"42f5fe6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c51e1 elementor-widget elementor-widget-video\" data-id=\"43c51e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/wresidencesgramado.com.br\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/ricardo-scaled.jpg&quot;,&quot;id&quot;:18592,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/06\/ricardo_cardim.mp4\" controls=\"\" preload=\"auto\" controlsList=\"nodownload\" poster=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/06\/ricardo-scaled.jpg\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/06\/ricardo-scaled.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc62399 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"cc62399\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-244b5f5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"244b5f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p>\u201cIt is landscaping that respects the ancient vegetation existing in this territory. So that we can continue with the best possible ecological balance, respecting the fauna and flora of the region, and so that people can be enchanted by the beauty of the plants that make up that unique landscape.\u201d<br\/>\u2013 Ricardo Cardim<\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de3874c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"de3874c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e21efe e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2e21efe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47d7b0a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"47d7b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-wrapper\" ><div class=\"elementor-heading-wrapper-inner\"><h4 class=\"elementor-heading-title elementor-size-default\">AN INTEGRATION WITH VEGETATION AND RESTORATION OF NATIVE FOREST.<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab1372a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ab1372a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf4527d elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"cf4527d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4af849e\" data-id=\"4af849e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-53a2a07 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"53a2a07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa8f7cc elementor-widget elementor-widget-text-editor\" data-id=\"aa8f7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p>Future Orchid Park<\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6adc69a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"6adc69a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b17f1ce elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b17f1ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-wrapper\" ><div class=\"elementor-heading-wrapper-inner\"><h4 class=\"elementor-heading-title elementor-size-default\">THE ESSENCE OF INTERNATIONAL HOSPITALITY DESIGN FOR W GRAMADO<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e923f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e8e923f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">Responsible for the hospitality design concept at W Gramado, Jessica Lianza is CEO of the consulting firm OARA, working on high-end projects in Brazil and abroad, focusing on sensory design, local authenticity, and excellence in the user journey. She specializes in creating hospitality experiences that combine aesthetics, strategy, and well-being. <br><\/span><span style=\"font-weight: 400;\"><br>Inspired by high-altitude landscapes around the world\u2014such as Le Fay in the Dolomites and the Experimental Chalet in Verbier\u2014Jessica translated the global DNA of the W brand into a proposal rooted in Brazilian territory: vibrant, tropical, and southern. <\/span><span style=\"font-weight: 400;\">For her, W Gramado represents a gentle intensity, a balance between energy and warmth, presence and surprise, architecture and emotion.<\/span><\/p><p><span style=\"font-weight: 400;\">Based on a deep immersion in Gramado, the project developed by Jessica and her team proposes a unique design narrative that guides everything from the fa\u00e7ade to the products sold in the store. Everything was designed to integrate sensoriality, efficiency, local culture, and brand strength\u2014the four essential pillars that underpin the W Residences experience in Gramado.<\/span><\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ce2e57 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"1ce2e57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5caf4d5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5caf4d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-318a82e elementor-widget elementor-widget-video\" data-id=\"318a82e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/wresidencesgramado.com.br\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/jessica.jpg&quot;,&quot;id&quot;:18604,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/09\/jessica_lianza.mp4\" controls=\"\" preload=\"auto\" controlsList=\"nodownload\" poster=\"https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/07\/jessica.jpg\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/07\/jessica.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cec6194 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"cec6194\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a1841e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0a1841e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p>\u201cAt W Residences Gramado, we worked with these elements in an orchestrated way: light, materiality, art, even acoustics, the way guests move through space. The goal is to create a living narrative where the senses connect the body to memory.\u201d<br\/>\u2013 Jessica Lianza<\/p><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AN EPIC AND UNPARALLELED PROJECT At the highest point of Gramado, a project is born that redefines contemporary luxury with deep roots in the history and landscape of the region. W Residences Gramado is the union of four pillars: sensory architecture, regenerative landscaping, international wellness, and cultural authenticity. All of this is guided by a team of experts who have translated the essence of the W brand to one of Brazil&#8217;s most desirable destinations. Images are conceptual and subject to change as required to comply with Marriott International and W brand standards. ARCHITECTURE THAT EMBRACES THE LANDSCAPE, OFFERING CONTEMPLATION AND SENSORY EXPERIENCES, BY GUI MATTOS. The meeting between W Gramado and the S\u00e3o Paulo-based firm Gui Mattos sought to promote a unique experience and synergy, combining the reinterpretation of local architecture with a reference to the affective memory of the culture, customs, and cuisine of Rio Grande do Sul in a simple yet sophisticated manner. Seeking a direct connection with the preserved native forest, the project proposes spaces that embrace the landscape, offering moments of contemplation and calm, while at the same time turning inward through intimate environments, reinforced by the architecture and the search for cozy and sensory materials. https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/06\/gui_mattos.mp4 \u201cWe brought references\u2014through materiality, atmosphere\u2014of everything that existed in Gramado in the past. We have crystals, environments that resemble ancient caves. We have vegetation, references to waterfalls. All of this is embedded in the context that W has brought us as its essence: having a clear purpose to establish and strengthen our presence in Gramado.\u201d \u2013 Gui Mattos Photo of the Centenary Settler&#8217;s House THE ENCOUNTER BETWEEN THE SENSORY AND THE CONTEMPORARY A project that would bring a reinterpretation of the traditional architecture of the first Italian settlers who inhabited Gramado, mixed with the modernity that the W brand demands. This was the briefing and challenge for architect Gui Mattos. Undoubtedly a challenging mission, but one worthy of a disruptive firm like Gui Mattos. Above is a photo of the century-old house of the Italian settler through the lens of Messi Schneider. Images are conceptual and subject to change as required to comply with Marriott International and W brand standards. Images are conceptual and subject to change as required to comply with Marriott International and W brand standards. TRADITIONAL FORMS MEET CONTEMPORARY LINES, PLACING YOU AT THE CENTER OF THIS ENTIRE EXPERIENCE. A project that would bring a reinterpretation of the traditional architecture of the first Italian settlers who inhabited Gramado, mixed with the modernity that the W brand demands. This was the briefing and challenge for architect Gui Mattos. Undoubtedly a challenging mission, but one worthy of a disruptive firm like Gui Mattos. Above is a photo of the century-old house of the Italian settler through the lens of Messi Schneider. In-house Hotel. Images are conceptual and subject to change as required to comply with Marriott International and W brand standards. T\u00e2nia Ginjas brings the latest trends from the world&#8217;s best hotels exclusively to the Wellness Club at W Gramado The WELLNESS CLUB will have a wet area with a panoramic indoor pool, a bar for enjoying exclusive cocktails, and a Vitality Pool Five Senses with a personalized aquatic massage circuit capable of refreshing and relaxing you in a perfect self-care circuit where you can experience different jet sequences and contrasting temperatures that relieve tension and recharge your energy. Different circuits have been designed to explore the unprecedented high-tech features and experience new sensations in line with personal preferences. The wet area features three saunas with different temperatures and controlled steam, one of which has a Himalayan salt stone wall, another with an exclusive design that features vertical jets to massage and maintain temperature contrast at the same time, and the third, a Finnish sauna, a true international standard Thermal Suite. This true wellness complex features a state-of-the-art Fitness Centerintegrated wi th a Mind &amp; Body Studio offering year-round programming to energize body and mind, with 24\/7 access. Connected to the development&#8217;s bars, which will be open 24 hours a day, 365 days a year, the Spa will offer an exciting international menu of services through the global brand AWAY SPA by W, which offers tailor-made treatments that enhance DETOX, RESET, and REFRESH combined with treatments that express the local terroir, ranging from feel-good, short, and intense treatments to the most revitalizing ones. Here, comfort, lighting, and design are prioritized so that each treatment can be personalized to individual expectations. A boutique salon completes the beauty area, combining the best of beauty with the pleasure of feeling good. A space has been reserved for children that is pure fun, stimulates creativity, and promotes well-being with recreational pools, a forest rain corridor, and a foam bath program. https:\/\/wresidencesgramado.com.br\/wp-content\/uploads\/2025\/06\/tania_ginjas-1.mp4 I believe that W Gramado Hotel &amp; Residences has everything it takes to become a true legend\u2014a legendary project, in practice, due to its ability to bring together icons in the same property, with an international alignment. For many years, the real estate market in Brazil has not seen a project that addresses wellness so comprehensively, from all perspectives. \u2013 T\u00e2nia Ginjas INTEGRATING VEGETATION AND NATIVE FOREST PRESERVATION A botanist and landscape architect, he holds a master&#8217;s degree in Botany from the University of S\u00e3o Paulo and is director of Cardim Arquitetura Paisag\u00edstica. In 2021, he received the Muriqui, one of the country&#8217;s leading environmental awards, granted by RBMA-UNESCO. He also received the Anchieta Medal and the Diploma of Gratitude from the City of S\u00e3o Paulo from the City Council for the discovery of surviving Cerrado areas in the urban network. He was a columnist for seven years at R\u00e1dio Estad\u00e3o and from 2013 to 2014 at Rede Globo. He was curator of the long-term exhibitions at the Museu da Casa Brasileira (Brazilian House Museum) \u201cA Casa e a Cidade\u201d (The House and the City) and \u201cRemanescentes da Mata Atl\u00e2ntica &amp; Acervo MCB\u201d (Remnants of the Atlantic Forest &amp; MCB Collection). These are some of the credentials of excellence of<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-18684","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Project - W Gramado<\/title>\n<meta name=\"description\" content=\"Discover the project designed by Gui Mattos: contemporary architecture, integration with nature, and sophistication at W Residences Gramado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wresidencesgramado.com.br\/en\/project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Project - 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